11 Essential Ecommerce Marketing Strategies for You

Site crashes and technology failures can damage relationships with customers and negatively impact your bottom line. For customers, ecommerce makes it possible to shop from anywhere, any time. For many small businesses, ecommerce adoption can be a slow process. However, those who embrace it may discover that ecommerce can open doors to new opportunities. Digital products can come in the form of digital files such as templates and tools or online classes, or they can be downloadable products such as printable artwork, music or infographics.

What are the most important sales skills?

• Strategic Prospecting.
• Active Listening.
• Most Important Skills In Sale #5 – Empathy.
• Relationship Building.
• Effective Communication.
• Negotiation Skills.
• Project Management.
• Time Management.

Almost every ecommerce app now gives you recommendation widgets that you can add to your store. Consumers have become the power player in the ecommerce industry. Which means your business needs to stand out in a unique way.

Essential Ecommerce Marketing Strategies

An online store isn’t tied to a single geographic location — it’s open and available to any and all customers who visit it online. One example of a C2B ecommerce business is iStock, an online store where stock photos are available for purchase directly from different photographers. 

B2C ecommerce encompasses transactions made between a business and a consumer. B2C is one of the most popular sales models in the ecommerce context. For example, when you buy shoes from an online retailer, it’s a business-to-consumer ecommerce transaction. From small startups to large enterprises, ecommerce businesses can come in all sizes.

What are components of a scope statement?

The project scope statement is a detailed description of the project or product scope description, the acceptance criteria, deliverables, any project exclusions, constraints and assumptions.

GreenPal lawn care service has been extremely successful at acquiring new customers by monitoring local social media groups. GreenPal’s CEO, Bryan Clayton, says that when anyone in the groups asks for a lawn care service recommendation, they suggest GreenPal. The company tracked their success, and learned that 60% of recommendations led to new sign ups.